The Long Dark Cheat Engine
This worked in practice. If trustees always equalised their payoffs, they had a 71% chance of being trusted with the full 10 point investment; if they gave nothing back, this probability fell to 6%. In the long run, those who always cooperated until the last hurdle earned 43% more points than constant cheats. And trustees cared about their reputation - when the game was anonymous, they send back around a quarter of their investment, but if their status was on the line, they gave back 44%.
The Long Dark Cheat Engine
The temptation to cheat and follow the dark side when building traffic is strong. Yet, grey- or black-hat SEO, along with social media follower farming, isn't the panacea you may have hoped for. So, what's the alternative to either investing in SEO expertise or becoming the Darth Vader of ecommerce? Well, you could ask SEO and digital marketing experts to pass their knowledge on for free which is precisely what we've done.
It's not only link-farming that will get you into negative equity with the search supremo either. Jake Ramon-Capon is senior SEO consultant at Greenlight Digital, a digital marketing agency that counts eBay and Dixons Carphone (whose brands include PC World and Carphone Warehouse) among its clients. "Google has a long list of well documented tactics that could negatively impact your brand," Ramon-Capon explained, before pointing in the direction of cloaking. This is where you serve up different content to search engines than actual users, the former designed to be uber-SERPs-friendly of course. "Google spots this as its crawlers parse the source code of the page to find irregularities in the code that suggest cloaking," he said, "and then a member of the web spam team will manually check the affected pages." If they're served up something completely different, the site will be penalised.
They were all silent for a long while. As it got to be flood-tide, andthe water came nearer to them, noises on the river became more frequent,and they listened more. To the turning of steam-paddles, to the clinkingof iron chain, to the creaking of blocks, to the measured workingof oars, to the occasional violent barking of some passing dog onshipboard, who seemed to scent them lying in their hiding-place. Thenight was not so dark but that, besides the lights at bows and mastheadsgliding to and fro, they could discern some shadowy bulk attached; andnow and then a ghostly lighter with a large dark sail, like a warningarm, would start up very near them, pass on, and vanish. At this timeof their watch, the water close to them would be often agitated by someimpulsion given it from a distance. Often they believed this beat andplash to be the boat they lay in wait for, running in ashore; and againand again they would have started up, but for the immobility with whichthe informer, well used to the river, kept quiet in his place.
What made it scarier was that the house was pitch black. We -- me, my brother, Gene, and my mom and dad -- sat in total darkness, listening to the radio while, above us, waves of bombers swept low over my house, the bark of their big radial engines shaking our house like a minor earthquake.
Young men from all over the United States spent time at McCook Air Base putting the finishing touches on their flight, navigation, shooting and bombing skills before riding off to war on the shiny new wings they learned to fly while stationed there. My guess, these long years later, is that my little town was a mock target for the young airmen who, in a matter of weeks, would find themselves flying at night over towns in Europe that appeared to be in total eclipse. They would have to be able to find and hit their targets in total darkness.
As they moved toward the castle, along the narrow cobbled lanes winding up the hills, their army grew. Warriors came loping from alleys, came slipping out of the dark barricaded houses, seemed to rise out of the rainy night around them. All Krakenau was abroad, it seemed, but quietly, quietly.
And in the bows, Dougald Anson saw the world reel and fall behind, saw the rainy sky open up in a sudden magnificence of sun, saw it slowly darken and the stars come awesomely out. Gods, gods, was this space? Open space? No wonder the old people had longed to get away!
Under a hot sullen sky, the windless sea swelled in long slow waves that rocked the tangled kelp and ocean-grass up and down, heavenward and hellward. To starboard, the dark cliffs of a small jungled island rose from an angry muttering surf, but there were no birds flying above it.
With the fluked tail, one of them had twice the length of a man. The webbed hind feet, on which they walked ashore, were held close to the body; the strangely human hands carried weapons. They swam half under water, the dorsal fins rising over. Their necks were long, with gills near the blunt-snouted heads; their grinning mouths showed gleaming fangs. The eyes were big, dark, alive with cold intelligence. They bore no armor, but scales the color of beaten gold covered back and sides and tail. They came in at furious speed, churning the sea behind them.
They went along tunnel after winding tunnel, losing all sense of direction in the wet hollow dark. Corun had a sudden nightmare feeling that they might wander down here forever, blundering from cave to empty cave while eternity grayed.
Kane made a smooth takeoff. In minutes we were beyond the atmosphere, Earth was a great glowing shield of cloudy blue behind us, and the stars were bitter bright against darkness. We sent a coded call signal and got a directional beam from the ship. Before long we were approaching it.
He shall come riding alone and friendless, riding a gray hengist into Valkarion on the evening of that night. A heathen from the north is he, a worshipper of the wind and the stars, a storm which shall blow out the last guttering candles of the Empire. From the boundless wastes of the desert shall he ride, ruin and darkness in his train, and the last long night of the Empire will fall when he comes.
Well, there was work to be done. He turned and ran crouched along the hillside, weaving in and out of darkness. The Moons were almost at their mating now, flooding the city with chill silver radiance.
He looked along the wall, against which he now had his back, and saw the torches which swept up the hill, saw the dark mass of humanity and heard its beast cry for blood. And his heart leaped into his throat, and he laughed aloud under Dannos, for here was life again.
Or was it him any longer, was he more than a prisoner in his own skull? He thought back to memories that were not his, memories of himself thinking thoughts that were not his own, himself escaping from the enemy while he, Laird, whirled in a black abyss of half-conscious madness. Beyond that, he recalled his own life, and he recalled another life which had endured a thousand years before it died. He looked out on the wilderness of rock and sand and blowing dust, and remembered it as it had been, green and fair, and remembered that he was Daryesh of Tollogh, who had ruled over whole planetary systems in the Empire of Vwyrdda. And at the same time he was John Laird of Earth, and two streams of thought flowed through the brain, listening to each other, shouting at each other in the darkness of his skull.
As he neared the battle again he saw that another force had attacked the Dark Landers from behind. It must have come through the long ravine to the west, which would have concealed its approach from those fighting Southern Twilight Landers, Kery saw, well trained and equipped though they seemed to fight wearily. But between men of north and south, the easterners were being cut down in swathes. Before he could get back, the remnants of their host was in full flight. Bram was too busy with the newcomers to pursue and they soon were lost in the eastern darkness.
The southern folk were more civilized, with cities and books and strange arts, though the northerners thought it spiritless of them to knuckle under to their kings as abjectly as they did. Hereabouts the people were dark of hair and eyes, though still light of skin like all Twilight Landers, and shorter and stockier than in the north. These soldiers made a brave showing with polished cuirass and plumed helmet and oblong shields, and they had a strong cavalry mounted on tall hests, and trumpeters and standard bearers and engineers. They outnumbered the Killorners by a good three to one, and stood in close, suspicious ranks.
He turned a blue gaze up toward the Ryvanian general. This was a tall man, big as a northerner but quiet and graceful in his movements, and the inbred haughtiness of generations was stiff within him. A torn purple cloak and a gilt helmet were his only special signs of rank, otherwise he wore the plain armor of a mounted man, but he wore it like a king. His face was dark for a Twilight Lander, lean and strong and deeply lined, with a proud high-bridged nose and a long hard jaw and close-cropped black hair finely streaked with gray. He alone in that army seemed utterly undaunted by whatever it was that had broken their spirits.